Sony 98″ BRAVIA 5 4K 120Hz Mini LED Smart Google TV (K-98XR55A)
- 98" 4K Mini LED — XR Backlight Master Drive for deep blacks
- XR Processor with AI — cognitive picture & sound upscaling
- 120Hz refresh rate with XR Motion Clarity
- Dolby Vision + Dolby Atmos + IMAX Enhanced
- Perfect for PlayStation 5 — 4K/120fps + VRR support
- Acoustic Multi-Audio — sound follows on-screen action
- Google TV with Google Assistant & Amazon Alexa
- Apple AirPlay 2 + HomeKit compatible
XR Backlight Master Drive
Intelligent Mini LED zone dimming delivers deep blacks and brilliant highlights for exceptional contrast in every scene — dark scenes stay dark while bright areas shine with full intensity across the colossal 98-inch panel.
XR Processor with AI
Sony's XR Processor uses cognitive intelligence to analyse and optimise each scene the way human eyes and ears perceive it — upscaling detail, colour, and contrast with remarkable accuracy on the massive 98-inch screen.
XR Triluminos Pro
Reproduces a wider spectrum of colour from the finest hues to the subtlest shades — delivering over a billion natural colours for true-to-life picture quality across all content types.
Dolby Vision + Dolby Atmos + IMAX Enhanced
Triple premium certification ensures you experience cinema-grade picture and sound exactly as directors and studios intended — with dynamic HDR optimisation frame by frame.
Acoustic Multi-Audio
Speakers are precisely aligned to deliver sound from the exact position it appears on screen — whether it is a voice from the left or an explosion from the right the audio matches the picture perfectly on the 98-inch display.
Voice Zoom 3.0 with AI
AI-powered dialogue enhancement automatically isolates voices from background noise and music — making every word crisp and clear even in the loudest action sequences.
Perfect for PlayStation 5
Dedicated PS5 features including Auto HDR Tone Mapping + Auto Genre Picture Mode + 4K/120fps + Variable Refresh Rate (VRR) ensure the ultimate gaming experience on the breathtaking 98-inch screen.
Google TV with Apple AirPlay 2
Unified content discovery across 700+ apps with personalised recommendations — plus AirPlay 2 and Apple HomeKit for seamless integration with all your Apple devices.
One Slate Design
Ultra-slim 98-inch panel with flush bezel-less aesthetic — a true statement piece for any living space.
Studio Calibrated
Dedicated picture presets for Netflix + Prime Video + Sony Pictures deliver content exactly as creators intended.
XR Backlight Master Drive
Intelligent Mini LED zone control delivers deep blacks and brilliant highlights for exceptional contrast across the colossal 98-inch panel.
XR Motion Clarity
Smooth and blur-free motion reproduction for fast-paced sports and high-action content.
XR Processor with AI
Cognitive intelligence analyses every scene to upscale colour + detail + contrast the way human senses perceive the world.
XR Triluminos Pro
Reproduces a wider colour spectrum for natural and lifelike colours from the finest hues to the subtlest shades.
HDMI 2.1 x4 with eARC
Four HDMI 2.1 ports support next-gen consoles and high-bandwidth audio extraction via eARC.
Perfect for PlayStation 5
Auto HDR Tone Mapping and Auto Genre Picture Mode deliver the best PS5 experience with 4K/120fps and VRR support.
Apple AirPlay 2 + HomeKit
Wirelessly stream content from iPhone or iPad and control smart home devices directly from the TV.
Google TV
Unified content discovery across all your favourite apps with personalised recommendations and hands-free Google Assistant.
Sony Pictures Core
Access Sony's premium streaming library including hundreds of Hollywood titles with Pure Stream+ quality.
Acoustic Multi-Audio
Speakers precisely aligned to deliver sound from where it happens on screen for a completely immersive audio experience.
Dolby Atmos + DTS:X
Full support for object-based surround sound for cinema-grade audio in your living room.
Voice Zoom 3.0 with AI
AI technology isolates and enhances dialogue so every word is crisp and clear even in the loudest scenes.
