Sony 55" BRAVIA 7 II 4K 120Hz RGB LED Smart Google TV with Cognitive Processor XR & Dolby Atmos (K-55XR70M2)
- Cognitive Processor XR + RGB Backlight Master Drive Pro
- XR Contrast Booster 20 + RGB TRILUMINOS Max colour tech
- Native 120Hz + XR Motion Clarity + X-Wide Angle Pro
- IMAX Enhanced + Dolby Vision + HDR10 + HLG
- Studio Calibrated (Netflix + Sony Pictures Core + Prime Video)
- 40W Acoustic Multi-Audio — Sound Positioning Tweeter + Dolby Atmos + DTS:X
- Google TV + hands-free voice (built-in mic) + 32GB storage
- 4 HDMI 2.1 (4K120 + eARC + VRR + ALLM + SBTM on all ports)
- Wi-Fi 6 + Bluetooth 5.3 + Apple AirPlay 2 + HomeKit
- 55-inch 4K Ultra HD RGB LED display
Cognitive Processor XR with RGB Backlight Master Drive Pro
The Cognitive Processor XR analyses picture and sound together — replicating how the human brain perceives the real world. RGB Backlight Master Drive Pro controls each zone across red, green, and blue channels independently, achieving a level of colour accuracy and contrast precision that standard single-colour LED backlights cannot reach.
XR Contrast Booster 20 and RGB TRILUMINOS Max
XR Contrast Booster 20 intensifies peak brightness in highlights while preserving shadow depth — delivering over one billion colour shades through RGB TRILUMINOS Max. Every shade of skin tone, the green of a cricket outfield, the deep blue of an IMAX ocean — rendered as the original content creator intended rather than as a TV approximation.
Native 120Hz with XR Motion Clarity and X-Wide Angle Pro
A true 120Hz native panel eliminates motion blur from sport and action cinema. XR Motion Clarity tracks fast subjects with precision. X-Wide Angle Pro maintains accurate colour from wider seating positions — no colour shift when watching from the side of the room.
IMAX Enhanced and Studio Calibrated
The K-55XR70M2 carries IMAX Enhanced certification and Studio Calibrated modes for Netflix, Sony Pictures Core, and Amazon Prime Video — the colour profile the studio signed off on, not a TV manufacturer's interpretation. Auto Calibration with CalMAN lets technicians professionally calibrate the display for absolute colour accuracy.
40W Acoustic Multi-Audio with Sound Positioning Tweeter
Four speakers — two full-range drivers and two Sound Positioning Tweeters — produce 40W of total output. The tweeters track on-screen movement, anchoring dialogue and effects to where they appear visually. Dolby Atmos, DTS:X, and 3D Surround Upscaling create spatial audio without a separate soundbar. Acoustic Centre Sync lets a connected Sony soundbar function as a true centre channel for a unified home theatre experience.
Google TV with Hands-Free Voice and 32GB Storage
Google TV unifies Netflix, Prime Video, Disney+ Hotstar, YouTube, and Sony Pictures Core on a personalised home screen. The built-in microphone enables hands-free voice control — find content, adjust settings, and control smart home devices without picking up the remote. 32GB of on-board storage means ample room for apps and downloads.
Gaming: VRR, ALLM, SBTM across All 4 HDMI 2.1 Ports
All four HDMI 2.1 ports support 4K 120fps, eARC, VRR, ALLM, and SBTM. Variable Refresh Rate on HDMI 3 and 4 eliminates screen tearing. Auto Low Latency Mode switches to game mode the moment a console connects. Shadow Boost Tone Mapping preserves detail in dark scenes during HDR gaming — critical in competitive gameplay.
Wi-Fi 6 and Bluetooth 5.3
Wi-Fi 6 ensures stable high-speed streaming across busy home networks. Bluetooth 5.3 connects wireless headphones, soundbars, and gaming controllers. Apple AirPlay 2 and HomeKit are built in — mirror content from iPhone, iPad, or Mac and control the TV from the Apple Home app.
40W Acoustic Multi-Audio
Sound Positioning Tweeters track on-screen movement. Dolby Atmos + DTS:X + 3D Surround Upscaling — spatial audio built in. Acoustic Centre Sync pairs with Sony soundbar as true centre channel.
4 HDMI 2.1 + Wi-Fi 6
eARC on HDMI 1 for lossless Dolby Atmos to soundbar. Wi-Fi 6 dual band for stable streaming. Bluetooth 5.3 + Apple AirPlay 2 + HomeKit built in.
VRR + ALLM + SBTM
All 4 HDMI 2.1 ports support 4K 120fps + ALLM + SBTM. VRR on HDMI 3/4 eliminates screen tearing. Shadow Boost Tone Mapping preserves dark detail in HDR gaming.
120Hz + X-Wide Angle Pro
Native 120Hz with XR Motion Clarity keeps sport and gaming blur-free. X-Wide Angle Pro maintains accurate colour from any seat in the room.
IMAX Enhanced + Studio Calibrated
IMAX Enhanced certified. Studio Calibrated modes for Netflix + Sony Pictures Core + Amazon Prime Video — the studio-approved colour profile on every stream.
XR Contrast Booster 20
Over 1 billion colour shades via RGB TRILUMINOS Max. XR Contrast Booster 20 pushes peak brightness higher while keeping shadow areas deep and detailed.
RGB Backlight Master Drive Pro
Cognitive Processor XR controls each zone across R+G+B channels independently — colour accuracy and contrast depth that single-colour LED backlights cannot achieve.
Google TV + Hands-Free Voice
Personalised home screen + Netflix + Hotstar + Sony Pictures Core. Built-in mic for hands-free control. 32GB storage for apps.
