Sony 248 cm (98 inch) BRAVIA 7 II 4K Ultra HD 120Hz True RGB Smart LED Google TV with Cognitive Processor XR (K-98XR70M2)
- Cognitive Processor XR + RGB Backlight Master Drive Pro
- XR Contrast Booster 20 + Luminance Booster + RGB TRILUMINOS Max
- Native 120Hz + XR Motion Clarity + X-Wide Angle Pro
- IMAX Enhanced + Dolby Vision + Studio Calibrated
- 65W 2.2ch Acoustic Multi-Audio+ — 2 Subwoofers + Dolby Atmos + DTS:X
- Google TV + Sony Pictures Core (10 Credits + 24-Month Access)
- 4 HDMI 2.1 ports (4K120 + eARC + ALLM)
- Wi-Fi + Bluetooth A2DP + Apple HomeKit + Alexa
Cognitive Processor XR with RGB Backlight Master Drive Pro
The Cognitive Processor XR analyses picture and sound together — replicating how the human brain perceives the real world. RGB Backlight Master Drive Pro controls each zone across red, green, and blue channels independently, achieving a level of colour accuracy and contrast precision that standard single-colour LED backlights cannot reach.
XR Contrast Booster 20, Luminance Booster and RGB TRILUMINOS Max
XR Contrast Booster 20 intensifies peak brightness in highlights while preserving shadow depth. The Luminance Booster pushes brightness further on a screen this size, and Smooth Color Gradation eliminates banding across skies and gradients — delivering over one billion colour shades through RGB TRILUMINOS Max.
Native 120Hz with XR Motion Clarity and X-Wide Angle Pro
A true 120Hz native panel eliminates motion blur from sport and action cinema. XR Motion Clarity tracks fast subjects with precision. X-Wide Angle Pro maintains accurate colour from wider seating positions — essential on a screen this large where viewers sit at varied angles.
IMAX Enhanced and Studio Calibrated
The K-98XR70M2 carries IMAX Enhanced certification and Studio Calibrated modes for Netflix, Sony Pictures Core, and Amazon Prime Video — the colour profile the studio signed off on, not a TV manufacturer's interpretation.
65W Acoustic Multi-Audio+ with 2.2 Channel Sound
A 2.2 channel system with two dedicated subwoofers and four full-range drivers delivers 65W of total output — enough low-end weight to fill a large room without a separate soundbar. Beam tweeters track on-screen movement, anchoring dialogue and effects to where they appear visually. Dolby Atmos, DTS:X, and 3D Surround Upscaling add spatial depth, while Voice Zoom 3 keeps dialogue clear.
Google TV with Hands-Free Voice and Sony Pictures Core
Google TV unifies Netflix, Prime Video, Disney+ Hotstar, YouTube, and Sony Pictures Core on a personalised home screen — the bundled Sony Pictures Core app includes 10 movie credits and 24 months of access. A built-in microphone enables hands-free "Ok Google" voice control, and Chromecast plus Apple AirPlay let you cast directly from any phone.
Gaming: ALLM Across 4 HDMI 2.1 Ports
Four HDMI 2.1 ports with eARC support 4K 120fps and Auto Low Latency Mode — the TV switches to game mode automatically the moment a console connects, cutting input lag for competitive play.
Wi-Fi and Bluetooth with Smart Home Integration
Stable wireless streaming plus Bluetooth A2DP for simultaneous audio connections. Apple HomeKit and Alexa compatibility are built in — control the TV as part of a broader smart home setup without additional hardware.
65W Acoustic Multi-Audio+
2.2 channel system — 2 subwoofers + 4 full-range drivers deliver 65W of total output. Beam tweeters track on-screen movement. Dolby Atmos + DTS:X + 3D Surround Upscaling + Voice Zoom 3 for clear dialogue.
4 HDMI 2.1 + Wi-Fi 6
eARC on HDMI for lossless Dolby Atmos to soundbar. Wi-Fi 6 dual band for stable streaming on a screen this large. Bluetooth A2DP + Apple AirPlay + HomeKit built in.
ALLM Across 4 HDMI 2.1 Ports
All 4 HDMI 2.1 ports support 4K 120fps + Auto Low Latency Mode — the TV switches to game mode automatically the moment a console connects.
120Hz + X-Wide Angle Pro
Native 120Hz with XR Motion Clarity keeps sport and gaming blur-free. X-Wide Angle Pro maintains accurate colour from any seat — important across a 98 inch screen.
IMAX Enhanced + Studio Calibrated
IMAX Enhanced certified. Studio Calibrated modes for Netflix + Sony Pictures Core + Amazon Prime Video — the studio-approved colour profile on every stream.
RGB TRILUMINOS Max
Over 1 billion colour shades. Luminance Booster pushes brightness further and Smooth Color Gradation eliminates banding across skies and gradients.
RGB Backlight Master Drive Pro
Cognitive Processor XR controls each zone across R+G+B channels independently — colour accuracy and contrast depth single-colour LED backlights cannot achieve.
Google TV + Sony Pictures Core
Personalised home screen + Netflix + Hotstar + Sony Pictures Core (10 movie credits + 24-month access bundled). Built-in mic for hands-free "Ok Google" control.
