{"product_id":"ifb-7-kg-5-star-fully-automatic-front-load-washing-machine-with-wifi-ai-power-steam-warm-soak-eco-inverter-metallic-silver-serena-msn-7012k-cms","title":"IFB 7 Kg 5 Star Fully Automatic Front Load Washing Machine with WiFi AI Power Steam Warm Soak Eco Inverter Metallic Silver (SERENA MSN 7012K CMS)","description":"\u003cp\u003e7 Kg | 5 Star BEE | 1200 RPM | Eco Inverter Motor | WiFi + Voice Enabled | Power Steam® + Warm Soak | Metallic Silver\u003c\/p\u003e\n\u003cp\u003eThe IFB SERENA MSN 7012K CMS is a premium 7 kg front load washing machine featuring AI fabric detection and IFB's Power Steam® technology. The 5-star BEE-rated Eco Inverter Motor consumes 40% less energy than a conventional motor — automatically adjusting water level, temperature, and spin speed for the perfect wash every time. WiFi and voice control let you monitor and schedule washes from anywhere.\u003c\/p\u003e\n\u003cp\u003ePower Steam® + 9 Swirl Wash + Warm Soak | Power Steam® penetrates deep into fibres to remove tough stains and allergens without harsh detergents. The exclusive Warm Soak function pre-soaks clothes in warm water to loosen stubborn stains before the main wash cycle begins. 9 Swirl Wash drum motions mimic gentle hand-wash action for thorough yet fabric-safe cleaning.\u003c\/p\u003e\n\u003cp\u003ePowered by AI | The machine automatically detects fabric weight and type and adjusts water level, temperature, spin speed, and cycle duration for optimal results — no manual selection needed. 20+ wash programs including CradleWash®, Express 15-min, Baby Wear, Sports, Dark Wash, and more.\u003c\/p\u003e\n\u003cp\u003eHard Water Ready — Aqua Energie | IFB's Aqua Energie system converts hard water into soft water before it enters the drum, ensuring consistent wash quality across Mumbai's varied water supply — no descaling or external softener required. 8.9 L\/kg water consumption.\u003c\/p\u003e\n\u003cp\u003e4+10+10 Year Warranty | 4 years comprehensive warranty + 10 years on spare parts + 10 years on the Eco Inverter Motor — one of the strongest warranty packages in the front load segment.\u003c\/p\u003e","brand":"IFB","offers":[{"title":"Default Title","offer_id":46373840421036,"sku":"SERENA-MSN-7012K-CMS","price":34490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/5976\/9004\/files\/8903287033254.png?v=1781300355","url":"https:\/\/sonymony.co.in\/products\/ifb-7-kg-5-star-fully-automatic-front-load-washing-machine-with-wifi-ai-power-steam-warm-soak-eco-inverter-metallic-silver-serena-msn-7012k-cms","provider":"Sony Mony Electronics Ltd","version":"1.0","type":"link"}